LOGO
CONCEPTS
Janurary 29, 2001
As an impressionable freshman, the idea of modifying logo forms
appealed to me greatly. Maybe it had to do with the fact that
I was working on something "professional" or "real
world." Whatever it was that jazzed me up, if I was to
do this project in the present day I would approached it entirely
differently. For instance, modifying a corporate "stamp"
opens up a huge array of possibilities. I could shed a little
light onto aspects of a company that are usually shrouded by
shadows, or make a social commentary.
At the time, however, I just wanted to use the new version of
Illustrator and work my antsy fingers.
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After transferring
all the packaging copy and logo forms, I attempted to
push the Crest logo into a more abstract shape, yet still
retaining the Crest 'feel,' regardless if it no longer
resembled it's former self. |
My watch has broken more than two times in the entire
lifespan of ownership. It was a good platform to take
off from for this piece. |
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