Janurary 29, 2001
As an impressionable freshman, the idea of modifying logo forms
appealed to me greatly. Maybe it had to do with the fact that
I was working on something "professional" or "real
world." Whatever it was that jazzed me up, if I was to
do this project in the present day I would approached it entirely
differently. For instance, modifying a corporate "stamp"
opens up a huge array of possibilities. I could shed a little
light onto aspects of a company that are usually shrouded by
shadows, or make a social commentary.
At the time, however, I just wanted to use the new version of
Illustrator and work my antsy fingers.
all the packaging copy and logo forms, I attempted to
push the Crest logo into a more abstract shape, yet still
retaining the Crest 'feel,' regardless if it no longer
resembled it's former self.
My watch has broken more than two times in the entire
lifespan of ownership. It was a good platform to take
off from for this piece.